Katrina
Caspelich
SUSTAINABLE FASHION MARKETING + BRAND STRATEGIST
ABOUT KATRINAFashion has always been my world. With over 15 years of experience in marketing and public relations, I’ve helped shape narratives, build brand equity, and drive meaningful conversations in fashion and lifestyle. But in 2016, I had a wake-up call—I could no longer ignore the human and environmental cost of the industry I loved. So, I pivoted.
Now based in San Francisco, I use my expertise in storytelling, media, and brand strategy to elevate ethical designers, challenge industry norms, and push fashion toward a more sustainable future. It’s not just about visibility—it’s about creating meaningful impact.
My work has garnered widespread recognition, securing thousands of press mentions in top-tier publications such as Business of Fashion, Forbes, Refinery29, Vogue, Fast Company, WWD, Harper’s Bazaar, NPR, The Guardian, Marie Claire, Vox, Highsnobiety, and Teen Vogue, among others.
I’m often asked how to make more sustainable choices when it comes to clothing, so I created this video for Remake in collaboration with Role Models Management to break it all down. Watch to learn how you can shop smarter and make a real impact!
MY ETHOS IS SIMPLEFashion has the power to drive positive change. It should be a space for creativity, but it must also be accountable to both people and the planet. I’m dedicated to using my expertise to challenge industry norms, elevate ethical voices, and create lasting impact. For me, it’s about doing what’s right—crafting stories that not only inspire but also compel others to join the movement toward a more responsible and sustainable future.
SERVICESGreat ideas, with the right strategy, can change the world. I make that happen—let’s bring your vision to life!
Marketing + Public Relations
Content Creation + Design
Brand Strategy
Events + Partnerships
“Fashion is more than what we wear—it’s a reflection of our values. I’m here to help you ignite your purpose, align your mission, and grow your community, because you don’t have to choose between a profitable business and protecting the environment.”
Katrina Caspelich • Marketing + Brand Strategist